November 2. DAY 2

Is true work–life balance even possible — or just a comforting myth? Modern life often demands that we excel everywhere at once: close the deal, meet the deadline, nurture relationships, care for our children. This session invites an honest conversation about the pressures of “having it all” and those inevitable moments when professional and personal worlds collide. Expect candid stories, practical strategies, and fresh thinking on what balance means today, and whether the very concept still serves us.

Ever dreamed of talking to the woman who gave us Carrie, Samantha, Charlotte, and Miranda? Here’s your chance! In this special closing session of the WE Convention, Candace Bushnell — the best-selling author behind Sex and the City — will answer questions collected in advance from the WE Community. This is your moment to ask your idol what you’ve always wanted to know — and maybe even hear Candace answer your question live!

Forget the idea of brand strategy as a document collecting dust on a shelf. This session dives into how to transform mission and values into practical business tools that directly impact KPIs, attract top talent, shape culture, and drive revenue. This session is designed for anyone aiming to build a strong brand — you’ll discover how to create the framework of your own strategy based on real-world cases, from defining values and communication to embedding them into every business process, with examples from the worlds of luxury, retail, and FMCG.

In today’s crowded market, creativity alone isn’t enough, culture is what builds long-term value. In this roundtable, Mariam Alayash, Founder of Makaani, explores how purpose, storytelling, and heritage can become real business assets. Together, we’ll discuss how identity can fuel innovation, how authenticity drives trust, and why the next generation of leaders will build brands that grow not only faster, but with meaning.

The digital economy continues to evolve at a faster pace than workforce systems can adapt. As AI and automation reshape industries, digital fluency and human adaptability have become the foundation of employability and leadership. This roundtable examines the digital and human skills that will be essential in 2026 and explores how communities can bridge skill gaps — particularly for women and young people in emerging economies.

This roundtable tailored for ambitious women ready to make their mark in the UAE and the GCC at board level. In light of the UAE directives since 2020, mandating at least one woman on every publicly listed company board, and (since January 2025) for private joint-stock companies, this roundtable will provide a forum for discussion around the barriers to a more plentiful pipeline of female board candidates, and will offer insights and strategies to navigate and leverage this transformative landscape.

The roundtable will teach how to guide young brands and start ups in the fashion & lifestyle sector to set up and run successful business in fashion, and to have the necessary foundations in place to supply to both a local & global market.

Women entrepreneurs today wear many hats — founder, mother, leader, multitasker. This session dives into how technology can help us run businesses more efficiently, automate what drains our time, and create space for what truly matters: innovation, balance, and growth.

As Gulf economies embrace diversification and global capital seeks purpose-led returns, a new era of investment leadership is emerging — one shaped by women who are not just participating, but pioneering the frameworks of financial power. This roundtable explores how female capital architects like Genia Xasis are shifting the narrative from wealth access to wealth governance. Drawing on her experience advising Saudi family offices and sovereign entities, Genia will unpack how sustainable investing, fiduciary strategy, and private governance intersect to redefine influence in the region. From family offices to institutional frameworks, Genia’s journey reflects a broader movement: women driving wealth with wisdom, shaping systems with strategy, and leading finance with fearless foresight.

Every woman carries a unique frequency — a vibration that defines how she shows up, leads, and creates. In a world where technology is reshaping every profession, women now have the opportunity not only to adapt but to amplify their frequency, merging human intuition with digital intelligence. In this immersive roundtable, Larissa Murmann shares her transformative journey from global HR leadership to becoming a Digital CHRO. Having studied AI at MIT and NUS, she went on to found InfinAIte Frequency, a pioneering Fractional Digital CHRO-as-a-Service model powered by her own AI clone. Participants will be inspired to reimagine their careers and professional identities, exploring how to evolve from career growth to frequency growth by aligning AI literacy, emotional intelligence, and subconscious intelligence. The session will demonstrate how AI and digital fluency can serve as tools for empowerment rather than barriers, guiding participants to reflect on their current growth state, gain clarity for the future, and design a personalized AI growth path that links mindset, capability, and purpose — leaving each attendee with one clear action: “My Next Frequency Shift.”

• - How to build a personal capital structure — like top family offices do.
• - How to make your money work for you through global markets.
• - How to calculate your “freedom number” — the capital that gives you independence.

• Monetizing Expertise: How to Turn Knowledge Into Revenue
• Women as Angel Investors: How to Start Backing Startups
• Women in Leadership: Growing female leadership from within

• Women’s Entrepreneurship in the UAE: Opportunities and Challenges
• Women in Leadership: Growing female leadership from within
• Leadership in the New Reality: Adapt, Influence, Deliver
• How to Manage a Remote Team: Trackers, Planners, and Productivity Tools
• The Power of Women’s Networks: Finding Support and Strategic Connections
• Female Health: Investing in Wellness as a Strategic Resource
• Managing Anxiety Under Pressure: Tools for Mental Resilience
• Emotional Intelligence in Business: Managing Yourself and Leading Others as a Driver of Business Scale
• The Art of Delegation: How to Let Go of Micromanagement and Drive Results

• The Future of Marketing with AI
• Brand Communities: Engagement, Retention & Growth
• Women in Leadership: Growing female leadership from within

• Legal Landscape in the UAE: How to Avoid Pitfalls and Act with Confidence
• Startup Tax Benefits in the UAE: How to Maximize Opportunities
• MVP on a Budget: How to Test Your Idea Fast and Smart

• Women in Leadership: Growing female leadership from within

• B2B Marketing: Selling complex products through expert content
• Women in Leadership: Growing female leadership from within
• Career Upgrade After 35: New Ambitions and New Horizons
• Brand Communities: Engagement, Retention & Growth
• Creative Thinking: How to Generate Ideas on Demand

• Growing female leadership from within
• Leadership in the New Reality: Adapt, Influence, Deliver

• CEO Branding: Why (and How) Founders Should Be Public
• Women in Leadership: Growing female leadership from within
• Healthy Work Culture: Building emotionally sustainable teams
• Corporate Image as an Asset: What your leaders communicate — and why it matters

• Women in Leadership
• Healthy work culture
• Сrisis communications
• B2B marketing
• Сorporate image as an asset
• Marketing & PR: CEO branding
• Career & Professional growth: Leadership in the new reality
• Personal Brand and Self-realization: Building a global brand

• The Future of Work: Trends reshaping the corporate world
• Healthy Work Culture: Building emotionally sustainable teams
• Leadership in the New Reality: Adapt, Influence, Deliver
• Time Management Without Illusions: What Actually Works in 2025
• Female Health: Investing in Wellness as a Strategic Resource
• Emotional Intelligence in Business: Managing Yourself and Leading Others

• Women in Leadership: Growing female leadership from within
• AI & Large Teams: How tech is transforming leadership culture
• The Future of Work: Trends reshaping the corporate world
• Career Upgrade After 35: New Ambitions and New Horizons
• Leadership in the New Reality: Adapt, Influence, Deliver
• Time Management Without Illusions: What Actually Works in 2025
• Conflict-Free Negotiation: How to Get What You Want and Keep the Relationship
• Emotional Intelligence in Business: Managing Yourself and Leading Others

• Monetizing Expertise: How to Turn Knowledge Into Revenue
• How to Manage a Remote Team: Trackers, Planners, and Productivity Tools
• Brand Communities: Engagement, Retention & Growth
• CEO Branding: Why (and How) Founders Should Be Public
• Brand Communities: Engagement, Retention & Growth
• Premium Sales Without Discounts: Psychology, Language & Visual Identity
• From Idea to Business: How to Find a Niche and Launch a Startup

• Leadership in the New Reality: Adapt, Influence, Deliver
• Business & Family: How to Avoid Energy Drain and Stay Focused
• Emotional Intelligence in Business: Managing Yourself and Leading Others

• Building a Strong Team from Scratch: Who to Hire First?
• Career Upgrade After 35: New Ambitions and New Horizons
• CEO Branding: Why (and How) Founders Should Be Public
• Building a Global Brand: LinkedIn and Cross-Cultural Communication in Action
• Women in Leadership: Growing female leadership from within
• Women as Angel Investors: How to Start Backing Startups